While Rolex has become a household name and a catch-phrase for high taste and distinction, Tag Heuer watches are just as sleek and unique. Marketed to Indy 500 racers and actors alike, the tag-line for the company is "Swiss Avant-Garde Since 1860."

Tag Heuer watches have become known for luxury, as well as practicality. In addition to receiving countless celebrity endorsements and awards, Tag Heuer was also the official Olympic, Formula One and Indy 500 chronograph. In 2007, twenty-eight writers, actors, musicians and sports heroes came together to test drive their dream cars at a Tag Heuer sponsored fund-raising event, with all proceeds donated to "Save The Children" charity. While a new Rolex may cost as much as $57,000, you can get the same high-end Tag Heuer watch that Tiger Woods wears for less than $4,000.

The new women's line of Tag Heuer watches has scored ambassadors like actress Uma Thurman and Wimbledon champion Maria Sharapova. The line features diamond dials and a flower-petal bezel design, while promoting a look that combines strength and sportiness with sexiness and professionalism.

This particular model can be as wild as the python-print "Monaco" design or as elegant as the metal-banded, pink-faced, diamond-inlaid "Aquaracer" series. Where else can you find a diamond watch that will survive up to 300 meters underwater? You can find jewelry watches made of everything from 18-karat gold, diamonds and mother-of-pearl, to steel and sapphire crystal. Bands can be metal or leather, whichever you prefer.

The men's line of Tag Heuer watches have spokespeople like race car driver/actor Steve Mcqueen ("Monaco" series) and pro golf champion Tiger Woods ("Link" series). The double safety clasp appeals to the active individual, as does the scratch-resistant, glare-proof face. The brand have many unique features, like a countdown function, accuracy within 1/100th of a second, a diary alarm, a perpetual calendar and dial back-lighting. Over the years, Tag Heuer has redesigned their jewelry for optimal legibility and innovation.

Another one of the Tag Heuer watches, is the stopwatch used at the beginning of CBS's 60 Minutes. Astronaut John Glenn wore a Tag Heuer watch in outerspace in 1962, making it the first Swiss watchmaker to leave the planet. Additionally, Tag Heuer has won design awards as far back as 1869 and as recently as 2007. Always an innovator, Tag Heuer has become a staple of quality luxury watches and a great alternative if you have discerning tastes but don't want to shell out $57,000 for a new Rolex.

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