Movado was the dream of nineteen-year-old Swiss entrepreneur Achille Ditesheim in 1881. With a name that means "always in motion," Movado became a leader in design innovation, earning 200 international awards for design and ingenuity with over 100 patented creations. With curved face cases to fit the wrist and rotor-driven automatics, Movado designs have impressed and inspired. The company put out a protective shield for soldiers' watches during World War I and created the legendary "museum dial" (with just one dot at the top for the 12 position) in 1947 as well.

Today there are over 24 distinct men's, women's and unisex Movado designs to choose from. The signature of this brand style boasts elegance, timeless class and simplicity. Without paying as much as a sports car, wearers can get that classy "Rolex" or "Tag Heuer" look without making huge sacrifices. Typically lingering in the mid-hundreds, it is more reasonably priced than some of its competitors but still shouts out luxury.

Some of the most popular Movado women's jewelry watches include the Museum dialed "Amorosa" made with stainless steel, silver and diamonds or "Kara," which comes in shades of light blue, pink and silver. The "Ono" style (also with the Museum dial) has a unique circular pattern on their bands, whereas the "Vivo" line holds a rectangular shape for both face and band. For women who desire the traditional 12-marker dials, the "Faceto," "Juro" and "Rilati" all add a little more functionality, without sacrificing the diamonds.

A simple Movado men's luxury watch choice might be the classy "Certa" or "Fiaro" with their patented sleek designs: plain black faces, Museum dials and a gold or silver brick-like or plain link wristband. The men's "Faceto" and "Sapphiro" both have the same face but offers black calfskin bands instead. "Juro" and "Museum" are some of the most popular and varied series available.

The 800 Series is a colorful line of sport watches for men and women made out of durable stainless steel casing and has stick-like markers for the obsessive time keeper or athlete. The Series 800 Chronograph is the ultimate sports watch, with three round sub-dials accurately measuring minutes, seconds and tenths-of-a-second. With stopwatch functionality and coated in super luminova for enhanced visibility, these dynamic sport watches are used by Super Bowl Quarterback Tom Brady and World Series MVP Derek Jeter.

New Movado series include the Amorosa, Juro, Safiro and the Series 800 sport watches. Official Movado retailers in the US include department stores like Macy's and Lord & Taylor, in addition to jewelers like Kay's, Littman and Zales. Movado now has a number of their self-titled boutiques in major cities that sell their products as well. For discount Movado watches, one can find them as cheap as $200 on sites like Watchesonnet.com, Amazon.com and Pricescan.com.

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